For Eni efficiency is not just an objective, it is a value. Efficiency is a commitment, the commitment that for Eni underpins everything. A commitment to the future, which is called innovation. A commitment to others, which is called a welcome. Efficiency is giving the best of yourself to give the best to others.
And it is from these values that Eni has reconfigured the service station; the eni station.
Eni station not just the place where you fill up your car, but a small world that offers services that have been developed to meet the needs of all motorists: from the eni cafè&shop with its range of products, the new 24-hour iperself to eni blu+ fuel, all with the common denominator of the you&eni programme.
The commercial features a new pay off: "eni station, a world that moves with you", testifying to a world that follows the motorist as he goes about his daily business.
The creativity was developed by the Rome office of TBWA that used the talent of the Australian artist Paul McDonnel for the 3D graphics 3d.
The music is the work of another young talent, this time Italian, the jazz musician Francesco Cafiso.